Lauren’s ‘Princess Story’

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Who we are

Grown out of Lauren’s travel guide, Princess with a Backpack, published by Morgan James Publishers, 2011, started life a guide to backpacking in style and has evolved into a travel website dedicated to providing the ultimate in travel, design and luxury to discerning, savvy and stylish women.

“The idea for Princess With A Backpack came to me while I was waiting for my flight for 12 hours at a tiny airport in Paris. It was my last stop before heading home to Australia and in-between my second and third Diet Coke, the thought struck me that perhaps other girls could benefit from my travel experience, mistakes, and chutzpa.  I do admit that I’m a princess, and there’s nothing wrong with that.  It just means we “princesses” demand a little more, and we see obstacles not as problems, rather challenges we must overcome to basically get what we want out of life.”

Our aim is to encourage all women to be brave and explore to ignite your travel-spirit.

“We realized that the big travel review companies didn’t always get it right and we were tired of travel websites with reviews that we could not trust. The only way we knew that we would like a hotel recommendation is if our good friends with similar taste recommended it. We only post hotels and destinations that we love – it needs to have the princess tick of approval.”

We are career-minded, ambitious women and are passionate about design, style, fashion, art, spas, adventure and substance. We seek out the best in Spas, Resorts, hotels, tours the list goes on… what’s more,  we are all about value for money – whether its $500 or $5,000 you know you’re getting a great deal.

What we do

We seek the best in accommodation, travel destinations, spas, restaurants and fashion. We try them out and then provide our readers with our unbiased, real and reliable advice. We represent a strong support network for our readers around the globe.

We also provide a hotel consultancy service providing feedback to the places we have reviewed after our visit.

Our readers…

Savvy, discerning, health-conscious, educated women wanting to explore the world! We also post on aspirational destinations and resorts.. something inspirational and aspirational.. for the dreamer in all of us.

Our philosophy

All our reviews have been tried and tested by us, so if we love it – we’ll post it.


About the Author & Founder…


Lauren was born in Cape Town, South Africa, raised in Perth, Western Australia, moved to Sydney, Australia at the age of 18, and now resides in New York City.

Lauren’s travel guidebook, Princess With A Backpack, provides tips and advice for young women looking for adventure while traveling abroad solo.  Princess with a Backpack was published by Morgan James Publishers (2011), and is based on her travels in Europe. The book has evolved into a travel website,, which shares tips and advice from around the globe to other female travelers looking for advice from a fellow ‘princess’.

The “princess” team also comprises of other fantastic and talented female writers, who love to share their stories and advice from around the world. Located in Sydney, Hong Kong, USA and Europe… our writers make a great contribution to the team.

Lauren is a qualified Architect, graduating with a Bachelor of Architecture from UNSW, Sydney, and held several jobs in architecture and design in both Sydney and New York.  She also been a contributor for, the Sydney Morning Herald, and with articles topics ranging from hotel design, retail space, events, and office makeovers.

Lauren spent from 2012-2015 working on the Whitney Museum of American Art, a $400M Museum in NYC, as the Owners Representative, an continues to both travel the globe and work in the design industry in New York.


  1. Hi Dear!
    I loved your blog, I love to travel too, and your page inspire to me!!! Thank you! I live in Brazil and you are welcome here anytime you want!!!


  2. WOW,
    I think I’ve found my mentor…
    I love travelling and we’ve travelled similar paths in Europe. Still love living in London.

    Finally finished my Masters in Urban Integration with Historical Architecture. I love the Architecture, the history and the cultures.

    Can’t wait to get to USA and planning going to NYC in September. Would love to catch up as I love your blog.

    Hopefully chat soon.

  3. Hi L,

    I love the European summer holidays and fortunatley I haven’t had to worry about backpacking these holidays.

    I’ve been cruising around the Adriatic for the past few weeks in a Luxury cruiser that has everything. I felt like a Princess.

    It was very interesting from entering a country from the water instead of the land, such as Venice and understanding how Venice came to be and the Architecture and Urban Integration. I’m sure You’d know the history.

    Anyway back in London now and trying to find the enviable Design/PM job….. Keep u posted on an inside contact….looking good.

    Can’t wait to get to NYC in September, shopping itinery is just warming up.

    Chat soon!


    • Wow.. sounds incredible! what a great adventure.

      I’m looking forward to hearing about the job-hunt too. Let me know if you need any advice or if I can assist with designer contacts.

      I cant wait for NYC too! September… couldn’t come soon enough!


  4. Hi lauren

    Just found your site & blog – love hearing about all your travels. What a great life you lead!

    Can’t wait to hear about your adventures in Bali….

  5. Hey Lauren, really nice idea “princess with a backpack”! I share with you the same way to live, and even I was forgetting my biggest oldest passion, now I start to follow it again: writing and photography!

  6. Accommodation in Australia is diverse and is similar to most Western countries. I’ve visited Europe, France and Canada and found a lot of similarities. Motels are abundant, backpackers are everywhere with a million standards. And all are safe. Keep blogging.

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